The Numeloa identity
Good judgment.
Everyday money.
A personal money almanac. Thoughtful counsel, practical tools, and room to think before your next decision.
An open book
Two open pages meet at a shared spine: your records on one side, the judgment to use them on the other. A small brass point marks a moment of insight.
Clear, useful, human
Use plain language and specific amounts. Explain assumptions. Help people understand their options without pressure, jargon or promises of financial success.
The palette
Ink
#202C3C
Slate
#344C64
Parchment
#D3BA83
Paper
#F8F5EE
Brass
#B99A58
Ready to use
Keep space around the logo equal to one quarter of the symbol’s width. Use the full-colour symbol at 24 px or larger. Keep its proportions and colours intact.